Joel Clements, BFA, GDC, RGD
Principal, Art Director

I am the principal and art director at Brainstorm Studio. I’m the guy answering the phone, responding to emails, and leading the creative side on all our projects. I work with a bunch of great people in my support network including graphic designers, illustrators, photographers, trade printers, code writers, and marketing professionals. I find this business model keeps costs down for my clients, while allowing me to assign the right people to a project to achieve the best results – on time, and on budget.

My career in visual communication design spans over thirty years working for a variety of employers from package design firms to marketing agencies. I have designed product packaging, corporate identities (logos), branding, marketing and advertising materials, retail promotions, and responsive websites (like this one).

During the course of my career, I have worked with clients such as Food & Consumer Products of Canada, Frito-Lay, Kraft, Maple Leaf Sports + Entertainment, Microsoft, Ridley Windows, and PepsiCo.

I received a Bachelor of Fine Art (Specialized Honours) in Visual Communication Design from York University in 1993. I was “headhunted” while still attending York, and went directly from my last class to a position in packaging design for a major manufacturer. From there I moved to a small agency working exclusively for the music industry designing CD packaging for some of the top names in music including The Mavericks, and Country Superstar Reba McEntire.

In 2002 I was hired by Capital C Communications, at the time one of Canada's most successful marketing agencies. In the next four-and-a-half years I moved up the ranks from Intermediate Graphic Designer to Art Director.

I left Capital C in 2006, a victim to restructuring when they were bought out by a big conglomerate, and started Brainstorm Studio.

I teach/taught graphic design and photography part-time at several post-secondary institutions in the GTA (Centennial College, Georgian College, and Durham College), I lead creative workshops at the Varley Art Gallery of Markham, and I love to travel with my wife (and my camera!).

Digital

Website Design (Responsive)
Website Development
Web Ad Units
eNewsletters
etc.

Print

Books
Brochures
Flyers
Magazines
etc.

Branding

Brand Consulting
Corporate Identity Pkgs.
Logo Design
Vehicle Graphics
etc.